Website Marketing SEO (Search Engine Optimisation)
The internet is a very powerful tool for any business when used correctly. If you've read anything about online marketing or Search Engine Optimization, you must have come across the term "backlink"! For those of you new to Tidy or new to SEO, you may be wondering what a backlink is, and why “backlinks” are so important. Backlinks have become an important factor in Search Engine Optimization; they have become the main building block in getting your site to number one. It is important to have backlinks, however, there is no specific number of backlinks you must have to get to number one with Google etc. But it is very important that you have quality backlinks. Quality meaning, with higher PR, I would say at least PR4+. It is better to have few high quality baclinks then having 10,000 PR1 links! But to answer the question, there is no specific number of links. Quality of links is more important then quantity when talking about SEO.
Metadata 'meta data' is used to facilitate the understanding, use and management of data. The metadata required for effective data management varies with the type of data and context of use. Meta data would typically include a description of the content, the author, the publication date and the physical location. Any item of data is a description of something. Metadata is a type of data where the something being described is data. Or, as it is often put, metadata is data about data. If we consider a particular place in the real world, this may be described by many items of data, for example: A collection of data items, a computer file, might typically include the name of the file, the type of file and the name of the administrator.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Why not have a look at GoogleRanking.com or SiteRepotCard.com to see your sites stats
All search engines have the same objective, their purpose is to store information in various databases on webpages and relay the inforamtion back to the viewer. Search Engines look at a sites structure, data, number of backlinks etc then they rank the website... Your keywords need to be those that most people would think of when searching the Internet for a site such as yours. How do you figure out the most effective keywords? Let Tidy recommend Wordtracker and Overture to help you get a good idea of what is being searched for. These tools are excellent, Overture and Wordtracker keyword search tools, gives similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.
Search Engine Optimisation (SEO) Business Marketing and Web Development FAQ's
What is: Search Eingine Optimisation, 301, Google Adwords, Algorithums, Alt Text, Google Analytics, Anchor Text, B2B, Backlinks, Black Hat, Blogs, Bots, Bouce Rate, Click Fraud, Cloak, CMS, Code Swapping, Comment Spam, CPC, Crawler, CSS, Directories, Duplicate Content, e-commerce, Google Dance, Headers, Hits, HTML, Impressions, Indexed Web Pages, Keyword Density, Keyword Research, Keyword Spam, Keywords, Link Building, Link Exchange, Meta Data, Natural Search Results, Page Ranking, Page Titles, RSS, Sandbox Theory, Search Engine, SERP, Social Marketing, Text Links, Unique Visits, URL, User Generated Content, Web 2.0, Webalizer, Waht is SEO?, Who is Google?, and Widgets.
UK Search Engine Marketing Report 2008
Comments about particular search engines
Although many advertisers saw Google’s increasing dominance as a potential risk, the benefits of dealing with Google appeared to far outweigh the costs, as most comments were positive. However, many agencies noted that Google’s dominance meant that their clients were unlikely to focus their efforts on other platforms. Respondents also noted that advertisers face substantial risk should Google opt to make changes to its search algorithm.
The high volume of traffic driven by Google, as well as the efficiency of its PPC account management were of key importance, explaining why Google has been able to achieve such a strong position in the marketplace and score highly with advertisers. Both Microsoft’s AdCenter and Yahoo!’s Panama platforms were criticised for poor usability, as their platforms were found to be less user-friendly than Google AdWords. However, advertisers noted that MSN and Yahoo! Often have very good conversion rates, even though they do not drive the same volume of traffic.
Google’s rising CPC rate was also criticised, and subsequently, advertisers would like to see more competition from MSN and Yahoo!. Yahoo!’s progress with the release of its Panama platform was acknowledged, but both MSN and Yahoo! have a long way before catching up with Google.
Objectives and effectiveness
Direct online sales is the most likely primary objective of paid search marketing, viewed as such by 55% of company respondents (up from 53% last year). The next most likely PPC objective is lead generation (51%) which has dropped very slightly from 53% last year. In terms of SEO, the most common goal is driving traffic, cited as a primary objective by 63% of respondents. The importance of branding as a primary objective of SEO has increased significantly, jumping from 36% in 2007 to 44% in 2008.
The number of clicks / visitors and number of sales are the two most commonly used methods for tracking return on investment for both paid search and SEO. Slightly fewer client-side marketers than last year feel that rising CPCs (cost-per-click) are “significantly impacting their return on investment from paid search”.
Search engines
Some 86% of responding organisations are paying to appear on Google’s sponsored listings, showing that Google is maintaining its dominance of the PPC landscape. The percentage of organisations using Yahoo! for paid search has climbed from 45% to 49% which shows that the gap is closing slightly. The proportion of advertisers using Microsoft’s live platform has dropped slightly from 33% last year to 30% this year. MIVA is now only used by 8% of advertisers surveyed compared to 11% last year.
Some 89% of company respondents rate Google as the best for return on investment. Yahoo! is regarded as the second best for ROI by 68% of client-side advertisers. The data is strikingly similar for agencies, with 86% saying that Google is the best for ROI and 68% saying that Yahoo! is second best.
Google is also strides ahead of its competitors for quality of traffic. Again, 89% of company respondents rate Google as the best for quality traffic. Google is even more dominant for its management tools. An overwhelming 94% of client-side advertisers and 91% of agencies said that Google was the best for this. (Report by E-consultancy.com in association with Neutralize)
Search Engine Friandly Domain Names and Online Marketing
What are Search Engine friendly domain names? Well, I recently purchased: Remediation Equipment, Renting Environmental Equipment, Soil Moisture Measurement, Water Level Monitoring, Window Sampling Equipment. (More info will be added soon...)
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